Our Services
Every community has a story worth telling.
We partner with small towns, rural counties, and emerging destinations to uncover and celebrate what makes them special. From hidden hiking trails to historic main streets, family-owned restaurants to local festivals, we help shine a light on the authentic experiences that make visitors fall in love with a place.
Our team understands that tourism isn’t just about attracting visitors—it’s about strengthening local economies, preserving cultural heritage, and building community pride. We work closely with local stakeholders to develop marketing strategies that balance growth with sustainability, ensuring that tourism benefits both visitors and residents alike.
Give your local
economy a boost
Brand
Leave a Lasting Impression
Turn your location into a brand that leaves a lasting impression on both visitors and locals. We create authentic visual identities that truly reflect your destination’s unique charm, fostering meaningful connections with everyone who encounters it. At Wander & Co., we focus on getting to know you and the community you’re so proud of, working together to uncover and celebrate all the little details that tell your community’s engaging story. Whether we work with your existing logo, freshening it up, or starting from scratch, we’ll ensure your brand feels as vibrant and welcoming as the place it represents.
Logo Design
We craft distinctive, versatile logos that truly embody your destination’s spirit. Whether it’s for websites, welcome signs, or marketing materials, our logos are designed to work seamlessly across all platforms. We offer multiple concepts and refinements to make sure we land on something eyerone is proud of.
Visual Identity System
Beyond the logo, we develop a comprehensive visual language for your brand, which includes: typography selection and hierarchy, color palettes that reflect your destination’s personality, photography style guidelines, and patterns or textures that enhance your messaging.
Brand Guide
A brand guide is your destination’s visual playbook, helping keep your brand consistent and impactful, even when decisions are made by boards or commitees. It serves as the blueprint that ensures your community’s story stays clear and cohesive across all platforms—whether on a billboard, social media, or in a visitor guide—so your message doesn’t get lost in the shuffle.
Web
Make Your Community Shine Online
We specialize in crafting immersive websites that showcase the unique charm and attractions of tourism destinations. Our tailored solutions help small towns, cities, counties, and regions attract visitors, boost local economies, and tell their distinctive stories. Every website we create is built to perform, designed to inspire, and engineered to grow with your destination.
Custom Websites
We create stunning, mobile-responsive websites that capture your destination's character while delivering seamless user experiences across all devices.
Itineraries & Attractions
Showcase your location's highlights with interactive maps, curated itineraries, and engaging attraction listings that inspire visitors to explore.
Visual Storytelling
Bring your destination to life through professional photo galleries, captivating storytelling and compelling video content that showcases authentic local experiences.
Calendar of Events
List local events to allow visitors to quickly find out what is going on in your area. This is a powerful tool in speaking to both visitors and locals alike.
Content Management
Take control of your content with our user-friendly wordpress CMS, designed to allow you to add or change content on your site. Keeping your site accurate, up to date and relevant is very important.
SEO & Analytics
Maximize your visibility with built-in search engine optimization and analytics to track visitor engagement. We will teach you how to understand and use this data to improve your online presence continually.
Ongoing Website Improvement & Maintenance
Our monthly ongoing improvement services are vital for maintaining a dynamic and engaging tourism marketing presence that adapts to your community’s needs. By keeping your community events, storytelling, and listings accurate and up to date, we ensure your brand stays relevant and appealing to visitors. We also work with you to identify new tourism opportunities within your community and create marketing initiatives to showcase them to potential visitors. These regular updates and meetings play a key role in enhancing your tourism efforts and ensuring your destination remains a sought-after choice for visitors.
Marketing
Stand Out and Get Noticed
Ongoing marketing services are essential for ensuring your tourism website stands out in the crowded online world. With so many destinations competing for attention, it’s easy to get lost in the shuffle. Regularly updating content, refining messaging, and using targeted efforts help ensure your community’s story reaches the right audience and stays visible.
Social Media
Think of social media as your destination’s weekly postcard to the world, sharing the moments that make your community special. Our team crafts authentic posts that encourage your biggest fans to share their favorite memories. We can also work with your team to develop and implement a tailored social media strategy, ensuring your message reaches the right audience and works within your budget.
Digital Marketing
We can help people discover the magic of your destination online. Think of us as your digital storytellers, spreading the word about your local treasures by running digital marketing campaigns with google ads targeting ideal travelers.
Email Marketing
Email is one of the best ways to keep in touch with visitors who've fallen in love with your destination. Collecting email address and developing newsletter templates you can use to share upcoming events and seasonal highlights will keep your destination top of mind when travelers are dreaming about their next getaway.
Grants
At Wander & Co., we understand that marketing your community can require significant resources, which is why we're here to help guide you through the process of obtaining grants to support your efforts. From identifying available funding opportunities to crafting compelling proposals, our team is ready to assist you in securing the financial support needed for the various marketing initiatives that will help your community get noticed.
Content
Helping You Tell Your Story
We turn your destination’s unique story into captivating content that draws visitors in and leaves a lasting impression. Our tourism-focused creative services combine strategic thinking with stunning design, showcasing the best experiences your location has to offer.
Photo & Video
Our professional photo shoots & video shoots capture the authentic spirit of your community. We carefully plan each shoot to showcase your destination in its best light, considering seasonal changes, local events, and those magical moments that make your place special.
Blog Content
We bring your community’s story to life through engaging writing and blog content that resonates with potential visitors, inviting them to discover what makes your destination special. We have multiple writers we draw on and each has a distinct style and point of view.
Print materials
Print materials remain a powerful tool in destination marketing, creating connections with visitors before, during, and after their stay. Whether it's visitor guides, maps, or brochures we use thoughtful design to showcase your destination's unique offerings.